A/B testing links

One short link leads to 2–5 different addresses, and the service splits the traffic itself. That's how you learn which landing page, offer or copy brings more visits and more leads — on a live audience, without guessing.

Step 1 — turn on A/B mode

On the link creation page switch to the «A/B test» tab.

Step 2 — add the variants

Enter the address for variant A and variant B; the «+ Another variant» button adds up to five (two on the Free plan, up to five on Pro and Business).

Step 3 — set the traffic split

In the «Traffic share (weight)» field say how to split visitors. For an even comparison give them all the same weight (50 and 50, for example). Want to test something new carefully — give the new variant a smaller weight.

Step 4 — hand out one link

Share the same short link everywhere. The service distributes visitors by weight, and a returning visitor always lands on the same variant — the experiment stays clean and nobody sees both versions.

What you'll see

On the dashboard the link gets a per-variant breakdown: how many clicks each one got. And if you set up conversions, a percentage appears next to it: which variant didn't just collect clicks but got through to the lead or the purchase.

Testing Figma prototypes or no-code pages? See the separate guide — that's A/B without code, with the target action counted.